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What you can learn from Copywriting For a Cause?
There’s a major shift happening in the way companies, big and small, market themselves. Simply building the bottom line is no longer enough. Companies also need to build the communities that support them. Cause marketing is a big deal right now for several reasons. For one, it’s becoming a mature marketing option. The Return On Investment for well-executed cause campaigns consistently shows a positive payoff.
The new program, Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World guides you through the specifics of writing for cause marketing campaigns. In it, you’ll learn:
- How to write copy that “sells” a cause
- How to use the “MORAL” approach to build credibility for a cause campaign
- 8 unique ways to “sell” your cause
- The most essential element of any well-run cause campaign
- The most powerful words to use in a cause campaign
- Which key emotions are most effective in cause marketing
- What psychological factors should be drawn out in the best cause campaigns
- And More