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8 Classse in this course:
- Class 1, Introduction to Digital Analytics & Google Analytics
- Class 2, Functionality and Key Reports
- Class 3, Defining What Success Looks Like For Your Business
- Class 4, Customizing Your Google Analytics Setup
- Class 5, Google Analytics Admin Configuration & Data Quality
- Class 6, Performance Marketing with Google Analytics
- Class 7, Advanced Google Analytics Functionality & Reports
- Class 8, Solving Business Problems with Google Analytics
10 video lessons (snack-size) in this course, topics covered include:
- Why Digital Measurement Matters
- What Should We Measure?
- Key Performance Indicators (KPIs)
- Data Quality
- About Outliers
- Data Sampling
- Cross-Device Issues & User IDs
- Using GA to Fix Business Problems
- Dimensions & Metrics