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Introduction of Laura Palladino Smart Social

Ready To Turn Your “Business” Into A Sustainable Brand? Get a step-by-step process for producing, amplifying & monetizing content that attracts a loyal following & generates consistent growth.

In this streamable*, 13-module course you will learn the same 5-step I.C.O.S.A. Social Framework that Laura Palladino used to help build a $125 million brand.

5-Step I.C.O.S.A. Social Framework

• STEP 1: DEFINE YOUR BRAND VOICE – Ideation: Start by listening to your customers (and your data) and join the conversation they’re already having.
• STEP 2: IDENTIFY MAJOR CONTENT THEMES – Creation: Produce content that drives that conversation and captures customer attention.
• STEP 3: MAXIMIZE CAMPAIGN VISIBILITY & IMPACT – Optimization: Optimize your creative so it’s easily accessible on every platform your customers use.
• STEP 4: LEVERAGE ALL PLATFORMS – Syndication: Post content on all relevant channels and in all media formats.
• STEP 5: SCALE THE WINNERS. UPCYCLE THE LOSERS – Amplification: Use paid ads to amplify your content to engage more customers and grow the conversation. Repeat for scale.

I.C.O.S.A. is a simple, 5-step process that turns scattered Facebook posts and ineffective tweets into a high-impact social media machine.

And the value of this framework doesn’t end with social media. This machine can be the engine that drives every department in your business.

Because not only do these campaigns produce measurable dollars for our brand, they also produce the content that we use in all of our top-performing ads and emails, as well as on our sales pages and throughout our website.

What’s inside the Smart Social?

Over 13 modules you will learn how to implement Laura’s 5-step I.C.O.S.A. Framework for growing any brand with social media — whether you run an 8-figure brand or you’re building a team from scratch.

Each session mixes strategy, implementation and feedback to give you a clear path to success in your social media journey.

SESSION 1: Think Like a Social Media Manager

• Welcome to Train My Social Media Manager
• How to Think Like a Social Media Manager
• SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
• Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
• Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
• Q&A and Feedback

SESSION 2: Forging Your Brand Identity

• Forging Your Brand Identity, with Ezra Firestone
• Q&A and Feedback
• Brand Identity Worksheet

SESSION 3: Finding Your Customer Avatar

• Why Customer Avatars Are Key for Social
• How Do I Find My Avatar?
• Getting Into the Mind of Your Avatar
• Transformation Grid
• Q&A and Feedback
• Customer Persona Example from BOOM!
• The Customer Persona Canvas
• Customer Avatar Questionnaire
• The Transformation Grid

SESSION 4: Setting Social Media Goals

• Setting Social Media Goals
• Facebook Walkthrough
• Instagram Walkthrough
• YouTube Walkthrough
• Which Advertising Platforms Should I Use?
• Q&A and Feedback
• Goal Setting, Achieving & Measurement Worksheet

SESSION 5: Content Strategy & I.C.O.S.A.

• Content Strategy & The I.C.O.S.A. System
• Q&A and Feedback

SESSION 6: Content Ideation

• ICOSA Deep Dive: Ideation
• Agora Walkthrough
• Evaluating Content Performance with Google Analytics
• Q&A and Feedback
• The Content Grid
• The Content Marketing Funnel

SESSION 7: Content Creation

• ICOSA Deep Dive: Creation
• Video Formulas
• Video Gear
• Blog Process, with Colleen Taylor
• Editing for Consumption, with Russ Henneberry
• Visual Systems, with Alison Matheny
• Video Content Formulas, with Ezra Firestone
• Q&A and Feedback
• Template: Blog Post, Email & Social
• Video Gear Order List
• Headline Formulas

SESSION 8: Content Optimization

• ICOSA Deep Dive: Optimization
• IGTV: Resizing
• Creating Quote Images
• IGTV: Converting Horizontal Video to Vertical
• Q&A and Feedback

SESSION 9: Content Syndication

• ICOSA Deep Dive: Syndication
• How To Upload A Video To YouTube
• How To Upload A Video To Facebook
• Pinterest Pin Tutorial
• IGTV: Uploading Tutorial
• How To Upload To Instagram Stories
• Q&A and Feedback

SESSION 10: Content Amplification

• ICOSA Deep Dive: Amplification
• Amplifying a Blog Post Via Email
• Session 10 Q&A and Feedback

SESSION 11: Content Data & Analysis

• ICOSA Deep Dive: Analysis & Re-ICOSA
• Engagement Data in Facebook Creator Studio
• Analyzing Content Performance in Google Analytics
• Looking at Post Data in Agora Pulse and Klaviyo
• Q&A and Feedback

SESSION 12: Customer Communication

• Handling Customer Feedback / Protecting Your Brand’s Reputation
• Q&A and Feedback
• Responding on Social: Macro Examples

SESSION 13: Giveaways

• Giveaways
• Social Contests
• Q&A and Feedback
• Giveaway Rules
• Giveaway Checklist

About Laura Palladino

I’m the Social Media Director for BOOM! by Cindy Joseph, an ecommerce brand that’s made over $125 million.

But I didn’t go to college for this stuff…

When Ezra Firestone hired me in 2015 I was working at Cracker Barrel — I didn’t know the first thing about digital marketing!

Back then Ezra’s startup was doing $3 million per year and he was convinced that if he was going to scale further, content would be his secret weapon. After a year working customer support, he asked if I wanted to help him. That was 2016.

By 2017, Ezra’s bet had paid off. Our new content attracted hundreds of thousands of new fans, and BOOM! exploded from $3.5 million to $16 million.