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What we can learn from Planning Dirty Academy?
In this course, we will learn how to take control of our career. Expanding our capabilities is key to progressing as a strategist. The Planning Dirty Academy ensures that we are constantly improving our craft.
- 1 – Welcome to the Planning Dirty Academy.
- 2 – Art of Questioning Clients (Alex Murrell).
- 3 – How to Write Creative Briefs.
- 4 – Snapchat Ad Units Added to Platform Playbook.
- 5 – Burning Questions – 10 Person Group Meetings.
- 6 – Strategy Scalpel – Ep. 1 Facebook.
- 7 – Proactive Strategy in the Time of COVID – 19.
- 8 – What is Communications Plaining.
- 9 – 5 Steps to a Tactical Briefs.
- 10 – Biggest Mistake Junior Planners Make.
- 11 – Strategy Review – Minnesota Winter Festival.
- 12 – Strategy Blank Checks.
- 13 – Redd’s Apple Ale.
- 14 – Understanding Category Entry Points.
- 15 – Managing Downtime.
- And much more.
Level up your skills
Get access to resources that will help you progress as a strategist. Having built two award winning comms planning departments at BBDO NY and BBH NY, I know what skills are necessary for strategists to keep progressing in their jobs.
3 Pillars of The Academy
Recorded webinars where I will be teaching a different skill of the role of a strategist.
Guidance on career progression, finance, and managing other strategists.
Downloadable decks that dramatically save you time in your day to day job.