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What we can learn from Planning Dirty Academy?

In this course, we will learn how to take control of our career. Expanding our capabilities is key to progressing as a strategist. The Planning Dirty Academy ensures that we are constantly improving our craft.

• 1 – Welcome to the Planning Dirty Academy.
• 2 – Art of Questioning Clients (Alex Murrell).
• 3 – How to Write Creative Briefs.
• 4 – Snapchat Ad Units Added to Platform Playbook.
• 5 – Burning Questions – 10 Person Group Meetings.
• 6 – Strategy Scalpel – Ep. 1 Facebook.
• 7 – Proactive Strategy in the Time of COVID – 19.
• 8 – What is Communications Plaining.
• 9 – 5 Steps to a Tactical Briefs.
• 10 – Biggest Mistake Junior Planners Make.
• 11 – Strategy Review – Minnesota Winter Festival.
• 12 – Strategy Blank Checks.
• 13 – Redd’s Apple Ale.
• 14 – Understanding Category Entry Points.
• 15 – Managing Downtime.
• And much more.

Level up your skills

Get access to resources that will help you progress as a strategist. Having built two award winning comms planning departments at BBDO NY and BBH NY, I know what skills are necessary for strategists to keep progressing in their jobs.

3 Pillars of The Academy

1. Skills

Recorded webinars where I will be teaching a different skill of the role of a strategist.

2. Career

Guidance on career progression, finance, and managing other strategists.

3. Resources

Downloadable decks that dramatically save you time in your day to day job.