Sales Page: https://conversionxl.com/institute/live-course-product-messaging/
Download Size: 4.24GB
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This course include:
- Class 1: How to “Tear Down” Your Own Page Copy
- Class 2: How to Hunt and Gather Messages Online
- Class 3: How to Pull Powerful Messages out of Your Customers
- Class 4: How to Home in on Your Best Value Proposition
- Class 5: How to Add Structure & Flow to Your Messages
- Class 6: Writing the First Draft
- Class 7: How to “Punch Up” Your Copy
- Class 8: Formatting Your Copy & Laying Out Your Page
- Class 9 BONUS CLASS: How to Shift Your Team to a Copy-First Design Workflow
Snack-sized video lessons:
- Dispelling Toxic Copywriting Myths
- How Many Conversion Goals Should Your Page Have?
- Applying the Conversion Formula to Copy
- What is Customer “Motivation,” Really?
- What Makes for a Great Value Proposition?
- The Customer Awareness Spectrum
- Embracing a Copy-First Approach
- The Importance of a Persuasive/Narrative Flow
- “Punch-Up” Tricks to Improve Your Copy
- Anatomy of an Irresistible Call-to-Action