Mastering Go to Market – Isabelle Scott

Course Info:

  • Sales Page: https://isabelleperreault.mykajabi.com/MastergotoMarket
  • Download Size: 1.32GB

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What you can learn from Mastering Go to Market – Isabelle Scott?

In this course, you will learn how to reduce your time to market, achieve early traction and build your revenue with the most comprehensive go-to-market program online.

You already know that MANY factors must come together to get your product or service into the hands of your ideal customer… But, you may not know how to build a suitable machine before launching new products, entering new markets, or opening new channels. Not knowing how can make it incredibly difficult to gain an unfair advantage over your competitors.

  • Market Clarity – Identified and prioritized your markets and the market opportunities.
  • Value Proposition – Clearly articulated your unique value proposition and the problems you solve.
  • Competitive Analysis – Conducted a competitive analysis to determine unique positioning and messaging.
  • Customer Insights – Defined your ideal buyer (B2B) or ideal customer (also called your ideal avatar).
  • List of Targets – Identified your target accounts (ideal customers) and built a targeted list for outbound.
  • Clear Messaging – Started creating content that is aligned to the needs you meet and problems you solve.
  • Marketing Strategy – Started thinking about marketing and which channels are best for B2B vs B2C.
  • Sales Strategy – Reframed how you think about sales and scaling sales, if you’re selling to other businesses.