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What you can learn from this course?
This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions. You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels and everything in between.
In this Masterclass you get access to four of the world’s leading experts in behavioral economics today. And their combined expertise which they’ve spent decades to acquire, test and perfect — while shaping buying decisions for some of the biggest companies out there.
- 1 – Welcome.
- 2 – What is Behavioral Economics.
- 3 – Analyze the Decision Making Context.
- 4 – Drivers of Behavior.
- 5 – Choice Architecture.
- 6 – Perception of Price and Product.
- 7 – Test and Iterate
- 8 – Marketing Tools.
- 9 – Case Studies.
- 10 – Thank You.
- 11 – Worksheets.